Khloé Kardashian and her mother Kris Jenner are on a mission to secure $10 million for their new venture which is ‘Khloud’. The details about this venture were known through a recent SEC filing which was made public on Tuesday.
The filing indicates that the fundraising efforts began last month and since then it has already gathered an impressive amount of $4.49 million. According to the trademark applications which were filed earlier this year, it is assumed that ‘Khloud’ would be offering a variety of snacks that include granola, popcorn and also protein supplements.
In the documents submitted to the SEC, a seasoned entrepreneur and co-founder of the investment firm K5 Global, Bryan Baum has been named as the CEO. Another notable name which is associated with ‘Khloud’ is Michael Kives who is also a co-founder of K5, Kives already has established connections with the Kardashian-Jenner family.
As noted by the Wall Street Journal, Kives was the one who played a major role in assisting Kendall Jenner in launching her 818 Tequilla band. He made it to the headlines last year because of his relationship with Sam Bankman-Fried, who according to the New York Times invested $700 million in K5 before the crypto mogul’s arrest. In the publication, Kives was described as “super-connected” which was further highlighted by his introductions of Bankman-Fried to some influential figures including former President Bill Clinton and Katy Perry.
As the news folds, there has been a buzz on online platforms and among detectives with theories about what ‘Khloud’ offers and as some speculations state, it could be a brand focusing on protein-infused popcorn. ‘Khloud’ is not the first business venture of Khloé Kardashian, Khloé already has a denim brand, ‘Good American’ offering a wide range of clothing for women in differet sizes for customers in 2016.
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