Canalys, a leading global technology market analyst firm, posted a report on the global smartphone market performance in Q3 of 2024. According to the report, the global shipments increased by 5% year-on-year, marking growth for four consecutive quarters. Strong demand from emerging economies, as well as the early stages of replacement cycles in the North American, Chinese, and European markets, is the main reason behind the growth.
Samsung and Apple, at first and second ranks, each had an 18% volume share in Q3 2024. Unfortunately, Samsung’s share was down from 21% in Q3 2023, while its competitor Apple’s share grew from 17% in Q3 2023, as per Canalys data.
The South Korean company is facing tough competition and is not able to keep its crown up as the world’s biggest smartphone maker. There is a pretty slim margin between Samsung and Apple. The new iPhone 16 series seems to have given Apple a boost in 2024.
| Vendors | Q3 2024 market share | Q3 2023 market share |
| Samsung | 18% | 21% |
| Apple | 18% | 17% |
| Xiaomi | 14% | 13% |
| OPPO | 9% | 10% |
| Vivo | 9% | 8% |
| Others | 32% | 32% |
Xiaomi, Oppo, and Vivo finished in the Top 5, but all eyes were on Apple, as the US company achieved its highest third-quarter volume. The sales for Apple went up with the strong demand for the iPhone 15 series and the latest devices that will offer Apple intelligence later this year. However, the major reason can be consumer’s preference for premium devices.
Overall, the global smartphone market looks good, and the upcoming holidays will indefinitely keep it strong and healthy.
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